IT Advancement in Media
The mass media means sources of information, news and entertainment which are newspaper, magazines, radio and television and now the internet. From print media to film and radio and television broadcasting to electronic media, it has brought many societies closer. Media technology affects both society and culture to a large extant. In recent decades, developments in media technology are evolved dramatically. The new technologies are introducing many changes to mass media and it has changing the world to a great deal.
Today, almost every person owns a smart phone. With the recent advancements in the field of technology, many such smart phone applications are introduced which provide you the facility to watch your favorite television channels on the screen of your smart phone. Now, one do not have to stick to the T.V to watch his/her favorite shows while traveling from city to city or to other country.
Nowadays, almost all media houses are using social media platforms to keep their viewer up to date all the time. These media houses have their own social media pages and accounts on Facebook, twitter, etc. Social media has also became a source to collect the news from local areas as some of the media houses has set WhatsApp number and spread it across the area to collect the news from locals. This has also helped the people of far-away places to report any incident happen in their area. With the help of social media, these media houses are increasing their engagements, so that more feedbacks could be received. And hence they gain more viewership and remain their channel on the top of the list of most watched T.V channels.
With the help of websites like YouTube, people have access to all of the news and other T.V, which they have missed to watch because of their busy schedule. The smart phone application of YouTube has made it more accessible. Almost all media houses have their own YouTube channels, people subscribe these channels and can get daily news update on the screen of their smart phones or computers.With recent advancements in IT, media industry has also grown bigger. Today, there is a large number of media houses working in a comparatively small area. Every media house has a separate channel for news, sports, entertainment, etc. They are able to manage all these channels only because of the recent IT advancements. News coverage, reporting and live transmission of any event or incident has become quite easy today with the help of recent technologies like drone cameras and a whole DSNG system fitted in a small van.
Podcasting is the practice of using the internet to make digital recordings of broadcasts, available for downloading to a computer or mobile devices. It is a perfect way to stream only audio. While working by hand, people can listen to nice discussion about politics, national issues, social issues, finance, etc. and thus improve their knowledge on current affairs and on many other useful topics by just listening to podcasts.
As technology has impacted electronic media, it has also affected print media to a great deal. Today we have online newspapers and e-magazines as an outcome of recent technological advancements in media. Even today, newspapers and magazines are great source of information and internet is providing us easy accessibility to these sources.
