There was a time when Samsung was considered as an insignificant company of electronics in the world, but slowly it managed to make its place in the world’s top electronic companies. Today, we can see that it has become one of the leading electronics company with huge consumer-ship throughout the world.
Samsung Electronics Co., Ltd. is an overall gadgets organization established in 1938, with its central station in South Korea. Alongside its backups, Samsung Electronics is in charge of the generation, dispersion and clearance of a wide scope of gadgets and electronic items all through the world (Bloomberg Businessweek, 2012a). The items that Samsung Electronics produces are created both for individual purchasers just as for ventures, and the organization is additionally in charge of the advancement of system frameworks (Bloomberg Businessweek, 2012b). In 2009, Samsung Electronics had been doing business for a long time, and was positioned number one as far as deals for all worldwide data innovation (IT) organizations out of the blue. At present, Samsung Electronics brags around 20% the worldwide piece of the overall industry for cell phones, and has seen development in different markets moreover. 
The organization endeavors to accomplish a practical development, and has accomplished twofold digit development in 2011 (Samsung, 2012d).
Samsung Electronics breaks its mobile communication division into two kinds of items; these are cell phones and advanced mobile phones or smart phones. Samsung’s new cell phone shows the points of confinement of development when equipment progresses have hindered. Today, the Samsung smartphones are considered as one of the greatest innovation of modern era. Samsung is making huge breakthroughs in the smartphone industry, and new galaxy series is one of such example. Guided by the estimation of open cooperation, Samsung united with Android to push the boundary of mobile technology – a move which prompted the introduction of the Galaxy series.
A considerable challenge that Samsung has faced as an association is how it is to be seen as a brand. Previously, Samsung was seen as delivering items that were just shabby duplicates of what was at present accessible in the market.
Samsung items have moved from being the center of the range, to premium items that are frequently probably the most costly items that are accessible. The rise in sales in Samsung Electronics’ smart phones is certainly identified with brand improvement, the presence of solid programming and equipment structures, as well as a broad system of worldwide circulation.
Samsung items have moved from being the center of the range, to premium items that are frequently probably the most costly items that are accessible. The rise in sales in Samsung Electronics’ smart phones is certainly identified with brand improvement, the presence of solid programming and equipment structures, as well as a broad system of worldwide circulation.